Privacy policy
Industrial Tractor Parts
Last Updated: 11/29/25
Industrial Tractor Parts Co., Inc. and ITP USA, Inc. (collectively, “Industrial Tractor Parts,” “ITP,” “we,” “us,” or “our”) are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect your information when you visit our website, contact us, create a dealer account, or interact with our digital services.
By using our website, you agree to the terms of this Privacy Policy.
1. Information We Collect
1.1 Information You Provide Directly
This includes:
- Name, phone number, email address, company name, and mailing address
- Inquiry or quote requests submitted through our website
- Dealer portal registration information
- Account login credentials (encrypted)
- Payment or billing information (if online purchasing is added in the future)
“Personal information” means any information that identifies, relates to, or could reasonably be linked to an individual or household.
1.2 Information Automatically Collected
When you interact with our website, we automatically collect:
- IP address and approximate geolocation
- Browser type, device type, operating system
- Pages viewed, time spent, referring URLs
- Clickstream and usage behavior
This data is collected through cookies and tracking technologies (see Section 4 and our Cookie Policy).
1.3 Marketing & Communication Data
If you subscribe to marketing communications, we may collect:
- Email engagement data
- SMS engagement data
- Marketing preferences and subscription status
Tools used include Klaviyo, Google Analytics, and Meta Pixel.
2. How We Use Your Information
We use your information to:
- Respond to inquiries and provide customer support
- Manage and authenticate dealer portal accounts
- Improve website performance and user experience
- Send marketing communications (email/SMS) with your consent
- Analyze traffic and site usage
- Personalize communications and product information
- Maintain the security and integrity of our systems
- Comply with legal or regulatory obligations
3. Sharing Your Information
3.1 Service Providers
Including:
- Klaviyo (email/SMS communications)
- Google Analytics / Meta Pixel (analytics & marketing)
- Website hosting and IT providers
- Freight carriers (if fulfilling orders)
- Payment processors (if e-commerce is activated)
These partners may access data only as needed to perform services on our behalf.
3.2 Legal or Compliance Requirements
We may disclose information:
- To comply with a subpoena, court order, or legal process
- To protect our rights, customers, or property
- To prevent or investigate fraud or security issues
3.3 No Sale of Personal Information
We do not sell your personal information.
4. Cookies & Tracking Technologies
We use cookies and similar technologies to operate our website, analyze usage, and improve user experience. For details on cookie categories, how they function, and how to manage preferences, please see our Cookie Policy.
5. Dealer Portal Accounts
If you register for the dealer portal, you agree:
- To provide accurate and up-to-date information
- To maintain the confidentiality of your credentials
- To notify us immediately of unauthorized access
To maintain confidentiality of pricing, inventory, and proprietary business information visible in the portal
We reserve the right to suspend or terminate dealer accounts for misuse.
6. Marketing Communications
If you subscribe, you may receive:
- Email marketing via Klaviyo
- SMS/text marketing (only if explicitly opted-in)
You can opt out at any time by:
- Clicking “unsubscribe” in any marketing email
- Replying STOP to SMS messages
- Contacting us at info@industrialtractorparts.com
7. Data Retention
We retain personal information only as long as necessary for:
- Providing services
- Operating the dealer portal
- Compliance with legal, tax, and recordkeeping requirements
- Resolving disputes
Dealer account information is retained while the account remains active and may be archived after closure unless deletion is requested and allowed by law.
8. International Data Transfers
- Some service providers (including Google, Meta, and Klaviyo) may process data outside the United States.
- By using our website, you consent to the possible transfer of your information to countries with different data protection laws than your own.
9. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information, including:
- The right to access the information we hold
- The right to request correction or updates
- The right to request deletion (where legally permissible)
- The right to opt out of marketing communications
- The right to restrict or object to certain data uses
Residents of states with privacy laws (such as California, Colorado, Connecticut, and Virginia) may have additional rights.
To exercise rights, contact:
info@industrialtractorparts.com
10. Do Not Track Signals
Some browsers send “Do Not Track” (DNT) signals. Our website does not currently respond to these signals because there is no industry standard governing their use.
11. Links to Other Websites
Our website may include links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing information.
12. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
13. Children’s Privacy
Our website is not intended for children under 16, and we do not knowingly collect personal information from children.
14. Changes to This Privacy Policy
We may update this Privacy Policy as our practices or legal requirements evolve. The “Last Updated” date at the top of this page reflects the most recent revision.
15. Contact Us
If you have questions about this Privacy Policy or would like to exercise your privacy rights, contact us at info@industrialtractorparts.com or 718-721-666
